Steve Lieberman and Alan Shor joined together in the summer of 2003 with a shared vision to build a company that would embody their high standards and team-oriented approach. On January 2, 2004, they launched The Retail Connection, L.P. (“TRC”), immediately attracting and engaging top professionals throughout the industry.
TRC combined Lieberman’s strategic vision with Shor’s operating and management strengths. Within six months, TRC was a full-service retail real estate services and investment firm, had attracted two dozen of the industry’s top players, represented over 40 retail chains & approximately 4 million square feet of property listings. The Company quickly expanded its infrastructure with seasoned professionals, state-of-the-art research, technology, and its knowledge-driven platform. Today, the firm represents over 250 retail and restaurant chains as clients and partners including JC Penney, Bed Bath & Beyond, buy buy Baby, The Sports Authority, Nordstrom Rack, Equinox, JoAnn’s, and JP Morgan Chase - more retailers than its competition combined. TRC’s retail clients are the primary catalysts for the company’s business model and are truly partners in the business.
On the project side, TRC represents many of the leading investment companies in the business. Currently, TRC has over 25 million square feet of retail project assignments, including over 4 million square feet of its own projects with another 3+ million square feet in the development pipeline. In addition to tenant and landlord representation, TRC completes its end-to-end resources through its four investment divisions: Connected Development Services, Connected Acquisition Services, Connected Management Services and Connected Capital.
Connected Development Services facilitates tenant-driven, ground-up development. Connected Acquisitions Services buys and repositions existing retail properties. Connected Management provides landlords and institutional owners with a highly qualified management and marketing team in overseeing their property and investment.  Connected Capital arranges financing, operating, and strategic planning for regional and national retailers’ growth plans, including roll out and expansion capital, as well as merchant banking services. 
The Company has received recognition as one of DFW’s Best Places to Work in 2005 and 2007 and 2009 by the DBJ; Top 100 Places to Work in 2010 by the DMN; Fastest Growing Companies in 2007; SMU | Cox Dallas 100 in 2007 and 2008; Ernst & Young's Entrepreneur of the Year Award in 2008; Stemmons Service Award in 2009; Largest Commercial Real Estate Brokerages in 2005, 2006, 2007 2008, 2009, 2010, 2011, 2012, 2013; DFW’s Largest Commercial Developer for 2006, 2007 and 2008; Best Retail lease in 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013; Best New Retail Hospitality Development for 2006 -- 800,000 square foot Arlington Highlands; DBJ Retail Deal of the Year for 2011 - Village on the Parkway. The Company was also featured in 2010 on the front cover of D Magazine | Steve Lieberman | Breakout Broker and was a  Finalist | Executive Team of the Year in 2012 by D CEO;  Finalist for Broker of the Year in 2012 by D CEO; and Winner Best Development for Village On The Parkway in 2012;