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May 16 , 2008

Equinox Becomes First Fitness Club to Offer Exclusive Amenities to Dallas.

Equinox Becomes First Fitness Club to Offer Exclusive Amenities to Dallas.

May 16th, 2008 - Equinox is bringing its award winning design, world class trainers, state of the art equipment and innovative classes to Dallas and will totally transform the block-long former home of a high profile car dealership into a very upscale fitness environment. The renowned concept retained The Retail Connection to find a prime high-impact location to open their first in Texas. The result was a long-term ground lease of the former Park Place Motorcars site owned by The Hillcrest Foundation and located at the northwest corner of Avondale and Oak Lawn Avenue, just south of Highland Park. Equinox, which operates 41 fitness centers in high profile markets such as New York City, Los Angeles and South Beach, now calls the Dallas site their “Flagship” location. Equinox viewed this site as a unique opportunity to serve a variety of markets in central Dallas. The Retail Connection’s research division proved the market was underserved and offered several opportunities for making this a prime location for an upscale fitness facility. The former automobile facility will be completely rebuilt. Equinox will be bringing in internationally acclaimed architects to create a very special look and feel. The end result is slated to be a striking contrast to the original tenant but representative of the affluent and progressive surrounding marketplace and residential areas. Within the 58,000 square foot redevelopment, of which Equinox will occupy approximately 41,000 sf, there will be an additional 17,000 sf of upscale retail|restaurant space. Peter Levine, Director or Real Estate for Equinox Fitness Clubs said “the Dallas location is our premier site and will be a unique opportunity for us to showcase every aspect of the Equinox brand that differentiates us from others in the fitness category.” “We are very excited about bringing Equinox to Dallas, and equally excited about Dallas being given a one of a kind fitness experience,” Levine stated.
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