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TRC Blog

September 19 , 2011

Creative Retailing

Creative Retailing

As the economy continues to limp along retailers are finding creative ways to deliver value to their customers without sacrificing their brand. One of the best examples is the Italian luxury knitwear design house, Missoni, where you can easily spend $5,000 plus on a single dress. Missoni recently launched a much more reasonably priced line to be sold in Target stores. When Target unveiled their much-anticipated collaboration on Tuesday, the frenzy over the beloved line was so well received that Missoni customers actually crashed Target’s website. Missoni is not the only retailer to be creative in today’s environment. Men’s Wearhouse has launched Men’s Wearhouse Big and Tall where you can buy everything from a size 28 EEEE shoe to a size 60 sport coat. Their first metroplex store opened last weekend in Arlington Highlands and is doing quite well. They have plans for additional stores in Houston and New York City. Another example is Dollar Tree. With 70 stores in DFW and 4,500 across the country, Dollar Tree needed to find a way to continue their growth without cannibalizing their existing stores. So, they recently announced the launch of Dollar Stop. These stores will be about one-half the size of a typical Dollar Tree and will sell most of the same items with the exception of groceries. Bed Bath and Beyond has also found creative ways to grow with their purchase and expansion of Christmas Tree Shops. They are bargain stores selling everything from food, toys, and household furnishings, in addition to Christmas decorations. They opened their first Texas location on the Tollway, just north of the Galleria and are actively seeking more locations. Bed Bath and Beyond has also opened, and is actively expanding, their BuyBuyBaby stores which offer one-stop shopping for clothing, cribs, car seats, and practically everything else. Other legendary retailers such as Nordstrom with Nordstrom’s Rack and Neiman Marcus with Last Call Studio have listened to the needs of their customers and delivered a value-oriented option while maintaining their world-class brand. In today’s economy the creative retailer survives…
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